Digitize and streamline your credit processes to close sales faster with more margin and less hassle.

Streamline communication and eliminate confusion with buyers and lenders

Remove sales obstacles by making the credit process more efficient

Decrease legal risks with turnkey security and privacy

How complex is your credit process, and how much is it costing you?

A dealer’s traditional equipment credit processes is broken because it:

Wastes time and is full of hassles

Back and forth emails and phone calls with lenders and declines due to poor credit means your sales cycle drags out and you’re babysitting financing rather than closing sales.

Jeopardizes control of the sale

When you hand your customer off to a third party for financing, you effectively let them “leave the lot” and lose some control of the sale, subjecting them to outside influences and other agendas.

Leaves money on the table

Your lenders are incentivized to mark up the purchase price with financing which could mean the lender sales person is making more than your company. Not cool.

Creates unnecessary risks

State and federal privacy requirements are getting more and more stringent. Credit applications that are not private, secure, auditable, and compliant can create alarming legal and financial exposure.

What shape is your credit program in?

Take the Dealer Credit Assessment to find out

This is Credit Desk Pro

Streamline credit processes and bridge communication gaps with manufacturers, lenders, and buyers.

Embeded point-of-sale financing

Increase gross margin per sale

Solve security & compliance

Enable Digital Retailing

Cut admin burden in half (or more)

Reduce sales cycle and increase sales velocity

Free up sales personnel time

Access more lenders

Digital Credit Application

Paper and PDF applications are slow, clunky, and expose your company to data breach and legal risks.

Dealers who work with DCR get a branded credit application embedded on their website.

Buyers submit the online credit application anytime, anywhere.

Salespeople receive instant notifications upon receipt.


Instant Credit Decisioning

When the credit app is submitted, DCR serves up an Instant Credit Decision taking the guesswork out of qualifying customers.

Using our Machine Learning (ML) and A